Flash is an excellent tool for demonstrating your abilities as a company. However, often times sites will use Flash when not appropriate and it is important to consider the positive and negative aspects of the tool before adding Flash animations to your site.
When deciding upon the use of Flash, you should consider who your site's visitors are. Will they be impressed with the use of Flash or will download times and the need for a browser plug-in cause them to leave your page before they see what you do?

Flash design is a highly desirable method of developing rich multimedia creations. Not limited to web site design alone ,Flash design can be used in a number of ways to create a rich web experience, increase web site appeal, corporate identity efforts, and communication effectiveness.